Story by Debra Askanase, November 11, 2011
Google+ launched Pages this week, a move many of us have been looking forward to since the launch of Google+ itself. Within days, stories of unintentional G+ personal posting, problems sharing admin oversight, and issues with merged profiles were shared on the web. However, during that same time frame, hundreds of nonprofit organizations worldwide created and launched Google+ brand pages.
Google+ Pages are little SEO beacon lights.
Two nonprofit motivations are apparent. A primary motivation seems to be related to search engine optimization: Google is the largest search engine by far, and Google Pages will certainly benefit from Google’s search algorithm (see why here). I wrote that Google’s+1 button will change search, and so will Google+ Pages. The second motivation seems to be that everyone wants to get in on Google+ Pages early enough to start figuring out the medium. And maybe get a head start.
Thanks for reading!