There are many ways to increase conference visibility through the use of social media:
- Text Messaging: A service called Tatango can be used to inform attendees of room changes, session cancellations, and promotions via text message. Best of all, Tatango offers a 20% discount to registered 501(c)(3) non-profit organizations. Remember, there is a difference between real value and promotional value. Be sure to show your members that you value their privacy by limiting these text messages to valuable information rather than advertisements or self-promotion.
- Twitter: Twitter is an excellent resource to create pre-conference buzz and to promote discussions at the conference following sessions.Twitter also allows you to engage with members who were unable to attend the event. By creating and using a hashtag for your specific event, you are able to maintain member engagement for long after the sessions conclude. Be sure to promote your hashtag prior to your meeting and be sure to promote it on-site as much a possible.
- YouTube: YouTube is a fantastic, free option for archiving footage from your meeting. In particular, YouTube is useful because it is embeddable, reusable, and can be used for educational purposes and well as promotional marketing. Remember, to upload videos more than 10 minutes in length, you will need to become a YouTube Partner.
- Live Video Streaming: Ustream offers free video streaming. Video streaming is a perfect way to engage your members who are unable to attend the conference.
Organization is key to making any of the tips above work but the potential payoff in terms of member engagement and recruitment makes these efforts worthwhile.