7 ways of organizing your website
Although a website is a great vehicle for raising awareness as well as funds, just having a website is no guarantee of success.
Dwight Davis, director of inbound marketing for Salsa Labs, emphasizes the idea of organizing a website to gain the most effectiveness out of a site, of optimizing awareness, evaluation and engagement.
Davis suggests the following organizational strategy:
The Blog. It attracts visitors and is the beginning of an organization’s relationship with its supporters.
Premium content. Newsletters and case studies are effective for turning casual visitors into supporters while providing them with valuable information.
Information about the cause or mission. This is the opportunity to tell the “what” of a nonprofit and provide as much information as supporters might need without overwhelming them with too much content.
Testimonials. These are the heartfelt stories of struggle and triumph. They should provide results that visually demonstrate the successes the nonprofit has had over the years.
The “About” page. This is often the most visited page of a Website. It is critical for the consideration and evaluation phase of the supporter cycle.
People. Visitors want to know whom they will be helping and to see the names and faces that represent what the organization supports.
The process. Visitors who are considering supporting a cause want to know the “how.” Show them specifics on how their donation or time will help.
25 Nonprofit Twitter Tips From The Pros
The real power of Twitter is using it to engage influencers.
I’m not talking about Lady Gaga. I’m talking about engaging journalists, sponsors, and community leaders who are passionate about your cause. When you network with the right influencers, you gain access to their followers by way of retweets.
But what is the best way to use Twitter, without wasting valuable time?...
READ THE FULL ARTICLE by John Haydon
Coming Soon: Free Expert Webinar
How to Use Your Database to Grow Your Membership
Soo...you have a membership database. But how do you use that information to grow your membership?
Wes Trochlil (Effective Database Management) is going to help us understand the what, the why and the how of databases.
In this webinar, we will answer the following questions:
We'll be using a question and answer format for this webinar so come prepared with your own questions and we'll ask Wes during the webinar!
Date: Wednesday June 24th, 2015
Time: 3:30 PM - 4:30 PM (Eastern Time)
On May 21st, Joe Waters is speaking via an expert webinar series on the topic of fundraising in terms of growing sponsorships. Objectives:
This video gives some great life advice. The type of associations you make really affects you, on a personal level. On a professional level, of course the same occurs. A professional association that you may be a member of typically leads to positive professional associations on a personal level.
Surveys: in the association industry, you likely have seen many number of surveys from membership feedback, conference evaluations, board and committee responses, and more. The Likert Scale is a useful survey format for getting responses, particularly if done properly.
Do a quick google images search for Likert Scale. You will find many examples of the scale where the "positive" responses (strongly agree, excellent, etc) are on the left side of the scale, and many others where the "negative" responses (strongly disagree, poor, etc) are on the same left side.
When designing a survey, which side should this be on? Is there a correct answer? It may not seem to matter, particularly when searching through all of the likert scales used in surveys and seeing a close to 50-50 split in this ordering. Nevertheless, research has been done to provide some feedback on this issue. Intelligentmeasurement has some results from research on this topic. You'll find their findings interesting if you do a lot of surveys. Check it out here.
One item from a recent article from Corbin Ball titled "Ten Transformative Meetings Technology Trends for 2015" jumped to our attention. "Data breaches and app hacking will likely target events in 2015". Mobile event apps have become very popular in recent years, and are now a staple at most events.
The benefits of apps are undeniable: branding, logistical planning, engagement, networking, content and marketing are some. But, with the major news items affecting Home Depot, Target and others, it is an interesting risk associated with your event. You certainly do not want the publicity and potential damage to your members and attendees.
So, partnering with a security firm and keeping your clients informed are must have's in this arena. Working proactively with your vendor is another wise decision.
The American Association of University Women (AAUW) is the nation’s leading voice promoting equity and education for women and girls.
Their Community Action Grants provide funds to individuals, AAUW branches, and AAUW state organizations as well as local community-based nonprofit organizations for innovative programs or non-degree research projects that promote education and equality for women and girls.
2013–14 Grant Year
One-Year Grant: $2,000–$7,000Two-Year Grant: $5,000–$10,000Applications Available: August 1, 2013 – January 15, 2014Application Deadline: January 15, 2014Funding Period for One-Year Grant: July 1, 2014 – June 30, 2014Funding Period for Two-Year Grant: July 1, 2014 – June 30, 2016
Read more and apply at:
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